Tushar Deshmukh6 days ago11 minUser PsychologyThe Endowment Effect: Understanding Bias in User Research and UX DesignThe Endowment Effect is a psychological phenomenon that refers to the tendency of individuals to assign a higher value to items they own...
Tushar DeshmukhFeb 2910 minUser PsychologyNavigating the Maze: Unraveling Confirmation Bias in UX Research and DesignConfirmation bias is a cognitive bias that involves favoring information that confirms one's preexisting beliefs or values. In user...
Tushar DeshmukhFeb 2111 minUser ExperienceHow to Overcome Loss Aversion in User Research and UX WritingLoss Aversion is a psychological and economic concept which refers to how outcomes are interpreted as gains and losses where losses are...