The Endowment Effect: Understanding Bias in User Research and UX Design
The Endowment Effect is a psychological phenomenon that refers to the tendency of individuals to assign a higher value to items they own...
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Tushar Deshmukh
- Feb 29
- 10 min
Navigating the Maze: Unraveling Confirmation Bias in UX Research and Design
Confirmation bias is a cognitive bias that involves favoring information that confirms one's preexisting beliefs or values. In user...
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Tushar Deshmukh
- Feb 21
- 11 min
How to Overcome Loss Aversion in User Research and UX Writing
Loss Aversion is a psychological and economic concept which refers to how outcomes are interpreted as gains and losses where losses are...
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Tushar Deshmukh
- Jan 15
- 6 min
Small Hands, Big Ideas: Exploring the World of Kid-Centric UX
"Designing for children is like planting seeds. Nurture the experience, and you'll watch a garden of curiosity and joy bloom" In the...
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Tushar Deshmukh
- Oct 5, 2023
- 9 min
Behind the Likes: A User Research Exploration of FOMO in Social Media
FOMO reminds us that the virtual world is a canvas of infinite experiences, but it's our choices that give our lives depth. In the...
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Tushar Deshmukh
- Oct 3, 2023
- 8 min
Navigating the Moral Compass: The Critical Role of Ethics in User Research
Ethics is not just a matter of compliance; it's the compass that guides us to navigate the complex terrain of user research responsibly....
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Tushar Deshmukh
- Aug 29, 2023
- 11 min
Why UX Researchers Should Embrace Generative AI
Generative AI has unlocked a treasure trove of user insights that were once hidden in plain sight. In the fast-evolving landscape of user...
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Tushar Deshmukh
- Jul 13, 2023
- 8 min
Harnessing Dopamine: Leveraging User Psychology in Product Design and User Research
Dopamine-driven features can be a double-edged sword in technology design, motivating users while also potentially leading to addictive...
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Tushar Deshmukh
- Jul 11, 2023
- 6 min
Empathy in User Research: The Key to Unlocking User-Centered Design
Empathy is the foundation of user-centered design. Without it, we're just guessing. Empathy is the ability to understand and share the...
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Tushar Deshmukh
- Jun 19, 2023
- 5 min
Cracking the Code of User Interviews: Techniques for Extracting User-Centric Insights
User interviews are the windows to users' minds, providing a glimpse into their needs, desires, and frustrations. User interviews are a...
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Tushar Deshmukh
- Jun 16, 2023
- 5 min
The Impact of AI on UX Design: Opportunities and Challenges
Inclusive AI design starts with diverse data and a commitment to fairness. Let's challenge biases and ensure equal opportunities for...
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Tushar Deshmukh
- May 23, 2023
- 5 min
Unveiling the Power of Chatbots: How UX Research Drives Success
The true power of chatbots lies not just in their technology, but in their ability to understand and engage users. UX research is the...
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Tushar Deshmukh
- Apr 19, 2023
- 3 min
What is user research - Overview
"User research is the compass that guides businesses towards creating products and services that truly meet the needs and expectations of...
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