The Endowment Effect is a psychological phenomenon that refers to the tendency of individuals to assign a higher value to items they own...

Confirmation bias is a cognitive bias that involves favoring information that confirms one's preexisting beliefs or values. In user...

Loss Aversion is a psychological and economic concept which refers to how outcomes are interpreted as gains and losses where losses are...

Check my another article on Mirror neurons - Emotional Mirroring: Transforming User Experiences with Mirror Neurons The Chameleon Effect,...

"Unseen but impactful, learned helplessness in UX design is the silent hurdle we must overcome to create experiences that truly uplift...

In the symphony of user experience, one of the key orchestrators is the fascinating realm of mirror neurons. These neural wonders...

FOMO reminds us that the virtual world is a canvas of infinite experiences, but it's our choices that give our lives depth. In the...

Mental models are the silent architects of user behavior, shaping interactions one perception at a time In the world of user research,...

Dopamine-driven features can be a double-edged sword in technology design, motivating users while also potentially leading to addictive...

Dark mode: where elegance meets usability, creating a visually captivating experience. Dark mode is a user interface (UI) design option...

"Creativity is a journey of highs and lows, of moments of clarity and moments of resistance. Embrace the struggle, for it is often the ...

"User psychology is the foundation of UX design. Understanding how users think, feel, and behave is essential in creating meaningful and...