The Endowment Effect: Understanding Bias in User Research and UX Design
The Endowment Effect is a psychological phenomenon that refers to the tendency of individuals to assign a higher value to items they own...
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Tushar Deshmukh
Feb 2910 min read
Navigating the Maze: Unraveling Confirmation Bias in UX Research and Design
Confirmation bias is a cognitive bias that involves favoring information that confirms one's preexisting beliefs or values. In user...
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Tushar Deshmukh
Feb 2111 min read
How to Overcome Loss Aversion in User Research and UX Writing
Loss Aversion is a psychological and economic concept which refers to how outcomes are interpreted as gains and losses where losses are...
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Tushar Deshmukh
Jan 1710 min read
Emotional Mirroring: Transforming User Experiences with Mirror Neurons
In the symphony of user experience, one of the key orchestrators is the fascinating realm of mirror neurons. These neural wonders...
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Tushar Deshmukh
Jan 156 min read
Small Hands, Big Ideas: Exploring the World of Kid-Centric UX
"Designing for children is like planting seeds. Nurture the experience, and you'll watch a garden of curiosity and joy bloom" In the...
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Tushar Deshmukh
Dec 28, 20238 min read
AI and User Research: Navigating the Dos and Don'ts for Success
"Ethics is the anchor that keeps our AI-driven ship of insights steady in the unpredictable seas of user behaviors." In the dynamic...
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Tushar Deshmukh
Oct 5, 20239 min read
Behind the Likes: A User Research Exploration of FOMO in Social Media
FOMO reminds us that the virtual world is a canvas of infinite experiences, but it's our choices that give our lives depth. In the...
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Tushar Deshmukh
Oct 3, 20238 min read
Navigating the Moral Compass: The Critical Role of Ethics in User Research
Ethics is not just a matter of compliance; it's the compass that guides us to navigate the complex terrain of user research responsibly....
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Tushar Deshmukh
Aug 29, 202311 min read
Why UX Researchers Should Embrace Generative AI
Generative AI has unlocked a treasure trove of user insights that were once hidden in plain sight. In the fast-evolving landscape of user...
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Tushar Deshmukh
Jul 13, 20238 min read
Harnessing Dopamine: Leveraging User Psychology in Product Design and User Research
Dopamine-driven features can be a double-edged sword in technology design, motivating users while also potentially leading to addictive...
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Tushar Deshmukh
Jul 11, 20236 min read
Empathy in User Research: The Key to Unlocking User-Centered Design
Empathy is the foundation of user-centered design. Without it, we're just guessing. Empathy is the ability to understand and share the...
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Tushar Deshmukh
Jul 6, 20239 min read
Sketching for UX: Tips and Techniques for Effective Design
Sketching is a powerful tool for UX designers and user researchers. It allows us to quickly explore different design options and get...
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Tushar Deshmukh
Jun 19, 20235 min read
Cracking the Code of User Interviews: Techniques for Extracting User-Centric Insights
User interviews are the windows to users' minds, providing a glimpse into their needs, desires, and frustrations. User interviews are a...
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Tushar Deshmukh
May 23, 20235 min read
Unveiling the Power of Chatbots: How UX Research Drives Success
The true power of chatbots lies not just in their technology, but in their ability to understand and engage users. UX research is the...
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Tushar Deshmukh
May 1, 20234 min read
"The Psychology of Color in UX Design: How to Use Color to Influence User Behavior"
"Color can be a powerful tool for creating contrast and emphasis, drawing users' attention to key information and calls-to-action."...
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Tushar Deshmukh
Apr 19, 20233 min read
What is user research - Overview
"User research is the compass that guides businesses towards creating products and services that truly meet the needs and expectations of...
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