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What is SWOT analysis ? and how to use SWOT in competitor analysis in User Research


DesignImpulse - What is SWOT analysis  ? and how to use SWOT in competitor analysis in User Research

"SWOT analysis is like a compass that guides businesses in navigating the competitive landscape, helping them uncover their strengths, weaknesses, opportunities, and threats, and enabling strategic decision-making."

SWOT analysis is a strategic planning tool used to identify and analyze the strengths, weaknesses, opportunities, and threats of a business or project. It is commonly used in the field of marketing to evaluate the potential of a new product, service, or market segment. SWOT analysis can also be used to evaluate a company's position in the market, including its competitors.

In this article, we will discuss how to use SWOT analysis in competitor analysis during the user research process.

Step 1: Define the Competition The first step in competitor analysis is to identify your company's key competitors. Competitors can be defined as companies that offer similar products or services to your company, or those that operate in the same market segment. Once you have identified your competitors, you can begin to evaluate their strengths, weaknesses, opportunities, and threats.

Step 2: Conduct User Research User research is a critical component of competitor analysis. It involves gathering information about your competitors from their customers, users, and stakeholders. User research can be conducted using a variety of methods, including surveys, interviews, focus groups, and online research.

Step 3: Analyze Competitor's Strengths The next step in competitor analysis is to evaluate your competitor's strengths. Strengths can include things like a strong brand reputation, high-quality products or services, a large customer base, or a well-established distribution network. By identifying your competitor's strengths, you can determine what they are doing well and what you need to do to compete.

Step 4: Analyze Competitor's Weaknesses After analyzing your competitor's strengths, you should evaluate their weaknesses. Weaknesses can include things like poor customer service, outdated technology, low-quality products or services, or a small market share. By identifying your competitor's weaknesses, you can determine where they are vulnerable and where you can gain a competitive advantage.

Step 5: Identify Opportunities The next step in competitor analysis is to identify opportunities in the market. Opportunities can include things like new technologies, changes in consumer behavior, or emerging market trends. By identifying opportunities, you can determine where your company can grow and where you can gain a competitive advantage over your competitors.

Step 6: Analyze Threats Finally, you should analyze the threats to your company. Threats can include things like changes in the regulatory environment, economic downturns, or increased competition. By identifying threats, you can determine where your company is vulnerable and where you need to focus your efforts to minimize risk.


SWOT analysis is a strategic planning tool that helps businesses identify their Strengths, Weaknesses, Opportunities, and Threats. It is a simple yet effective way to evaluate a company's current position and develop a plan for the future. In this blog article, we will discuss how to use SWOT analysis in competitor analysis in the User Research process.Competitor analysis is an essential part of User Research. It helps businesses understand their competition and identify areas where they can improve. SWOT analysis is a useful tool in competitor analysis as it helps businesses identify their strengths and weaknesses compared to their competitors. Here's how to use SWOT analysis in competitor analysis:

  1. Identify your competitors: The first step in competitor analysis is to identify your competitors. You can use tools like Google search, social media, and industry reports to identify your competitors.

  2. Conduct SWOT analysis: Once you have identified your competitors, conduct a SWOT analysis for each of them. Identify their strengths, weaknesses, opportunities, and threats. You can use tools like Creately, Asana, or Wordstream to create a SWOT analysis.

  3. Compare your SWOT analysis: After conducting a SWOT analysis for each of your competitors, compare them to your own SWOT analysis. Identify areas where you are stronger than your competitors and areas where you need to improve.

  4. Develop a plan: Based on your SWOT analysis, develop a plan to improve your weaknesses and capitalize on your strengths. Use your opportunities to gain a competitive advantage and mitigate your threats.

In conclusion, SWOT analysis is a powerful tool in competitor analysis in the User Research process. It helps businesses identify their strengths and weaknesses compared to their competitors and develop a plan for the future. By using SWOT analysis, businesses can gain a competitive advantage and improve their overall performance. SWOT analysis is an effective tool for competitor analysis during the user research process. By conducting a SWOT analysis of your competitors, you can identify their strengths, weaknesses, opportunities, and threats. This information can be used to develop a competitive strategy that will help your company succeed in the market. Remember to conduct user research to gather insights from your competitor's customers and stakeholders, and to use the information gathered in the SWOT analysis to inform your strategy.


Article by Mr.Tushar Deshmukh, CEO & Founder UXExpert, Dir. UXUITraining Lab Pvt. Ltd. other services - UXResearch, UXUIHiring, UXTalks, UXTools


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