Tushar DeshmukhMar 1311 minUser PsychologyThe Endowment Effect: Understanding Bias in User Research and UX DesignThe Endowment Effect is a psychological phenomenon that refers to the tendency of individuals to assign a higher value to items they own...
Tushar DeshmukhJan 1710 minDesign ArticlesEmotional Mirroring: Transforming User Experiences with Mirror NeuronsIn the symphony of user experience, one of the key orchestrators is the fascinating realm of mirror neurons. These neural wonders...
Tushar DeshmukhOct 9, 20238 minUsabilityThe Role of Cognitive Load in Usability: Strategies for Simplifying User InterfacesA user interface is a bridge between human minds and digital realms; make that bridge simple, and the journey will be joyful. In the...
Tushar DeshmukhOct 5, 20239 minUser ExperienceBehind the Likes: A User Research Exploration of FOMO in Social MediaFOMO reminds us that the virtual world is a canvas of infinite experiences, but it's our choices that give our lives depth. In the...