The Endowment Effect: Understanding Bias in User Research and UX Design
The Endowment Effect is a psychological phenomenon that refers to the tendency of individuals to assign a higher value to items they own...
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Tushar Deshmukh
Jan 1710 min read
Emotional Mirroring: Transforming User Experiences with Mirror Neurons
In the symphony of user experience, one of the key orchestrators is the fascinating realm of mirror neurons. These neural wonders...
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Tushar Deshmukh
Oct 9, 20238 min read
The Role of Cognitive Load in Usability: Strategies for Simplifying User Interfaces
A user interface is a bridge between human minds and digital realms; make that bridge simple, and the journey will be joyful. In the...
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Tushar Deshmukh
Oct 5, 20239 min read
Behind the Likes: A User Research Exploration of FOMO in Social Media
FOMO reminds us that the virtual world is a canvas of infinite experiences, but it's our choices that give our lives depth. In the...
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Tushar Deshmukh
Jul 28, 202311 min read
From Mind to Interface: The Role of Mental Models in User Experience
Mental models are the silent architects of user behavior, shaping interactions one perception at a time In the world of user research,...
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Tushar Deshmukh
Jul 13, 20238 min read
Harnessing Dopamine: Leveraging User Psychology in Product Design and User Research
Dopamine-driven features can be a double-edged sword in technology design, motivating users while also potentially leading to addictive...
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Tushar Deshmukh
Jun 22, 20234 min read
Lights Off, Experience On: Exploring the Magic of Dark Mode in UX
Dark mode: where elegance meets usability, creating a visually captivating experience. Dark mode is a user interface (UI) design option...
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Tushar Deshmukh
May 1, 20233 min read
Bursting Through Creative Blocks: Unleashing Your Inner Creative Genius
"Creativity is a journey of highs and lows, of moments of clarity and moments of resistance. Embrace the struggle, for it is often the ...
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Tushar Deshmukh
May 1, 20234 min read
Why Every UX Practitioner needs to learn User Psychology
"User psychology is the foundation of UX design. Understanding how users think, feel, and behave is essential in creating meaningful and...
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