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Tushar Deshmukh
Feb 21, 202411 min read
How to Overcome Loss Aversion in User Research and UX Writing
Loss Aversion is a psychological and economic concept which refers to how outcomes are interpreted as gains and losses where losses are...
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Tushar Deshmukh
May 16, 20234 min read
The Art of UX Writing: Crafting Engaging User Experiences
The best UX writing is invisible. In the vast digital landscape, where users interact with a myriad of websites, applications, and...
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