Confirmation bias is a cognitive bias that involves favoring information that confirms one's preexisting beliefs or values. In user...

Loss Aversion is a psychological and economic concept which refers to how outcomes are interpreted as gains and losses where losses are...

Check my another article on Mirror neurons - Emotional Mirroring: Transforming User Experiences with Mirror Neurons The Chameleon Effect,...

"Unseen but impactful, learned helplessness in UX design is the silent hurdle we must overcome to create experiences that truly uplift...